Published: Feb. 28, 2022

Economist Rich Wobbekind named among Colorado's most influential business leaders.


Rich Wobbekind leading an executive classroom through a slide presentation.

Rich Wobbekind walks an executive-level class through a presentation. His insights on the economyā€”and the lengths he goes to inĢżsharingĢżthem with Coloradansā€”are why he's so well regarded, both in the classroom and in the media.

In ranking Rich Wobbekind among its 30 most influential business leaders, said he ā€œprobably ranks as the most-sought-after voice on the Colorado economy.ā€

A popular prognosticator
Rich Wobbekindā€™s economic insights have made him a popular figure in forecasting. Among the organizations heā€™s been involved with: the National Association for Business Economics, the Denver Association of Business Economists (past president of both), the Governorā€™s Revenue Estimating Advisory Committee and the national Association for University Business and Economic Research. AUBER, as it's known, hosted its 2022 annual conference at CU Boulder in February.

That characterization is likely to draw criticism from those whoā€™ve benefited from Wobbekindā€™s insights over more than three decades with the ĄÖ²„“«Ć½ Boulder: What do they mean, ā€œprobably?ā€

ā€œRich is so deserving of this honor because has a unique ability to interpret a complex set of economic data for a broad variety of audiences,ā€ said Brian Lewandowski, executive director of the Business Research Division at the Leeds School of Business. ā€œAnd while most people think about industry in Colorado in terms of tourism, or tech, or urban areas, Rich is as capable talking about agriculture and mining as he is finance.ā€

Road warrior

Wobbekind and the BRD develop an annual economic forecast for Colorado that he presents at a statewide conference. But he also takes those insights on the road, where he shares tailored presentation at smaller events in more rural areas of the state, as well as in the classroom.Ģż

ā€œIā€™ve been really fortunate in that, through my work, Iā€™m able to help people interpret what theyā€™re seeing in a larger context,ā€ Wobbekind said. ā€œTheyā€™re trying to make sense of all these issues theyā€™re facingā€”COVID, supply-chain issues, inflationā€”and weā€™re trying to give them a sense of what to expect, and convey information that helps them make better decisions in business and live better lives.ā€Ģż

The BizWest list is a whoā€™s who of influential Coloradans in entrepreneurship, banking, law, nonprofit, government, healthcare, media and manufacturing; Wobbekind, associate dean for business and government relations at Leeds and the BRD's faculty director, is the only economist.Ģż

ā€œThere are a lot of significant people on that list, people I have a lot of respect for. I am honored to be included among them,ā€ he said.Ģż

Wobbekind has been a fixture at CU Boulder since earning his masterā€™s and doctoral degrees in economics 35 years ago. In that time, much about the field of economics has changedā€”including, like in many fields, the ability to use data to understand trends and make decisionsā€”but what he said hasnā€™t changed is the disciplineā€™s ability to add context to situations and form actionable strategy, a perspective he readily brings to the classroom.Ģż

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ā€œAt the end of the day, I hope I am contributing to people having better lives.ā€

Richard Wobbekind, faculty director, Leeds Business Research Division

ā€œIn our economics classes, weā€™re teaching students the tools to help them be better managers and make better decisions, whether thatā€™s in hiring, or anticipating product demand, or looking at interest rates or inflation,ā€ he said. ā€œThereā€™s a lot of value in having the skills to interpret the broader environment youā€™re working in.ā€Ģż

Thatā€™s especially evident in the extensive outreach he does to the Colorado business community. His traveling road show takes him from the Front Range to the Western Slope and the eastern plains, and from advisory meetings with the government to small, industry-specific sessions to people in agriculture, technology or banking.

Something that might surprise anyone whoā€™s sat in one of his classes or attended the annual Business Economic Outlook Forum is that, for all his poise on stage, Wobbekind isnā€™t immune to a case of nerves before he starts talking.Ģż

ā€œThatā€™s even true on the first day of classes, I try to figure out something to say to calm myself down,ā€ he said. ā€œBut ultimately, when youā€™re providing this kind of information and interpretation, and you see the reaction of people in the audience and you hear their questions and know theyā€™re learning something that will help them make decisionsā€”thatā€™s the best cure for being nervous.Ģż

ā€œAt the end of the day, I hope I am contributing to people having better livesā€”I believe thatā€™s what weā€™re here for.ā€

Why LeedsĢż Faculty ResearchĢż Business Research Division