A Case Study On Outdoor Brand Media Marketing - Quillen Kimleigh
Multimedia
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My project is a collection of advertisement videos intended for use on social media platforms, primarily Instagram. Accompanying the videos are a series of studio photos and outdoors with models.
A Case Study On Outdoor Brand Media Marketing
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For my capstone project, I gave an attempt to produce short-form advertisements for three different outdoor brands. The advertisements are intended for social media use and represent what some of these brands would like to post on their social media. I focused on short, highly visual videos that would hopefully captivate a viewer's attention and give them a good idea of what the product is and uses for it in a short time. Along with the videos, I shot product photos in the studio at CU and outdoors in the locations where you could use the products. I wanted to communicate the uses and highlight features of the different products.
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