Logos for university groups—also known as logo signature extensions or unit-specific lockups—follow a standardized and consistent visual hierarchy that supports the ÀÖ²¥´«Ã½ brand while providing a clear and strong unit or group identifier. Eligible groups include all:
- Schools
- Colleges
- Academic and administrative units
- Departments
- Programs
- Centers and institutes
- Student groupsÌýas recorded by the are also eligible to use campus marks, including unit-specific lockups.
Unit logos include two elem​ents:ÌýTheÌýCU logomark (interlocking CU), and theÌýunit or group name, followed by the university and campus affiliation. These components are always placed in a fixed relationship and should never be altered, modified or redrawn.
Unit logos are available as horizontal, vertical and centered lockups in four-color, spot-color, grayscaleÌýand black-and-white variants. The two-line, color, horizontal signature is the preferred treatment for most applications.
Unit logos are standardized throughout the ÀÖ²¥´«Ã½ system. Nonstandard or custom marks of any kind—with the exception of those groups that have received a co-branding exemption—are not permitted.
Logos are available for current university employees and can be requested using the download form under the section: "Unit-specific lockups".
Typographic Treatments
In lieu of secondary college, schoolÌý²¹²Ô»åÌýunit-specific logomarks, the followingÌýparameters govern the creation and use ofÌýconsistent typographic treatments for theÌýpromotion of university programs and offeringsÌýwithin these brand identity guidelines.
- All treatments should useÌýthe Helvetica Neue type family.
- Unique treatments may be developedÌýthrough variations of type weight, colorÌýand alignment.
- The only colors available for use in typographicÌýtreatments are black ²¹²Ô»åÌýCU gold.
- Each typographic treatment, onceÌýcreated, must be used consistently ²¹²Ô»åÌýcannot be altered with each use.
- Treatments must always be used inÌýconjunction with a complete University ofÌýColorado Boulder logo signature, according toÌýthe brand identity guidelines.
- Treatments may not be used in universityÌýweb banners.
For additional guidance—and forÌýassistance in the development ofÌýtypographic treatments—contactÌýcuboulderbrand@colorado.edu.