Logos for university groups鈥攁lso known as logo signature extensions or unit-specific lockups鈥攆ollow a standardized and consistent visual hierarchy that supports the 乐播传媒 brand while providing a clear and strong unit or group identifier. Eligible groups include all:
- Schools
- Colleges
- Academic and administrative units
- Departments
- Programs
- Centers and institutes
- Student groups听as recorded by the are also eligible to use campus marks, including unit-specific lockups.
Unit logos include two elem鈥媏nts:听The听CU logomark (interlocking CU), and the听unit or group name, followed by the university and campus affiliation. These components are always placed in a fixed relationship and should never be altered, modified or redrawn.
Unit logos are available as horizontal, vertical and centered lockups in four-color, spot-color, grayscale听and black-and-white variants. The two-line, color, horizontal signature is the preferred treatment for most applications.
Unit logos are standardized throughout the 乐播传媒 system. Nonstandard or custom marks of any kind鈥攚ith the exception of those groups that have received a co-branding exemption鈥攁re not permitted.
Logos are available for current university employees and can be requested using the download form under the section: "Unit-specific lockups".
Typographic Treatments
In lieu of secondary college, school听补苍诲听unit-specific logomarks, the following听parameters govern the creation and use of听consistent typographic treatments for the听promotion of university programs and offerings听within these brand identity guidelines.
- All treatments should use听the Helvetica Neue type family.
- Unique treatments may be developed听through variations of type weight, color听and alignment.
- The only colors available for use in typographic听treatments are black 补苍诲听CU gold.
- Each typographic treatment, once听created, must be used consistently 补苍诲听cannot be altered with each use.
- Treatments must always be used in听conjunction with a complete University of听Colorado Boulder logo signature, according to听the brand identity guidelines.
- Treatments may not be used in university听web banners.
For additional guidance鈥攁nd for听assistance in the development of听typographic treatments鈥攃ontact听cuboulderbrand@colorado.edu.