First Peoples Worldwide and members of the Yethiya wihe鈥� / Investors & Indigenous Peoples Working Group (IIPWG) have called for NFL sponsors to terminate business with the Washington D.C. franchise if it does not stop using the racial slur 鈥淩*dsk*ns鈥� as its name.
Letters, which went to the heads of听NIKE,听PepsiCo, 补苍诲听FedEx on Friday, June 26, encompass nearly 100 signatories, including investor groups and foundations representing more than $620 billion in assets. Part of听听in recent weeks, the initiative builds on decades of advocacy from groups such as IIPWG and the听, and recent initiatives by听 补苍诲听, among others.
鈥淚t is imperative we use every means to call on the change of the racist Washington D.C. team name, whether through shareholder and sponsor advocacy of this kind or through grassroots engagement with the NFL and sports fans,鈥� said First Peoples Director Carla Fredericks. 鈥淲e cannot tolerate racist depictions of Native people or flagrant appropriation of our likenesses and language. It is dangerous, it is dehumanizing, and it undermines our capacity to thrive as sovereign peoples.鈥�
The letters remark on the 鈥渇resh outpouring of opposition to the team name鈥� following Black Lives Matters protests occurring throughout June, and ask companies 鈥渢o meet the magnitude of this moment, to make their opposition to the racist team name clear, and to take tangible and meaningful steps to exert pressure on the team to cease using it.鈥�
The letters continue:
Since the murder of George Floyd on May 25th, every corner of the country has seen a wave of anger over racial discrimination and violence. Perhaps not since the civil rights era of the 1960s, which led to the Indian Civil Rights Act of 1968, have citizens spoken with a more clear and compelling demand to end racism and discrimination in all its forms.听
Yet, today, the NFL鈥檚 Washington D.C. team still uses a racist name as its mascot. 鈥淩*dsk*ns鈥� remains a de-humanizing word characterizing people by skin color and a racial slur with hateful connotations. Virtually every major national American Indian organization has denounced use of Indian and Native related images, names and symbols disparaging or offending American Indian peoples, with over 2,000 academic institutions eliminating 'Indian' sports references.
We need to remember that the franchise name is not just a word, it is a symbol that loudly and clearly signals that Native Americans are not worthy of respect. This bears out in all arenas of life, from the doctor鈥檚 office where听 Native Americans report experiencing discrimination in clinical encounters, to the classroom where Native American students reported being bullied because of their race听 as often as white students.
The letters reference a peer-reviewed 2020 University of Michigan/University of California, Berkeley听 that concluded Native American participants significantly oppose the R*dsk*ns team name and the use of Native mascots in general. Noting that听 have called for the name change, the letters also highlight key points from the National Congress of American Indians鈥櫶� denouncing the name:
鈥he use of the R-word as the name and mascot of the Washington National Football League team is offensive and hurtful to American Indian and Alaska Native people and causes direct, harmful effects on the physical and mental health and academic achievement of the American Indian and Alaska Native populations, particularly youth鈥� despite the team鈥檚 arguments to the contrary, the R-word is not a term of honor or respect, but rather, a term that still connotes racism and genocide for Native peoples and for all others who know of this history and recognize that it is wrong to characterize people by the color of their skin鈥�
Each of the companies have released statements of solidarity with th racial injustice protests and noted action they have taken to be anti-racist. PepsiCo committed to "," subsequently听 brand. Nike stated 鈥�, and in recent years has stepped back from using the Washington football team name on some products. And FedEx, which holds the naming rights to the Washington D.C. NFL team鈥檚 home stadium known as FedExField, said 鈥�.鈥�
These are critical first steps, but ultimately moot and fiduciarily irresponsible without commitment to ending the use of a dictionary-defined racist slur as the brand name of the Washington team they sponsor. As history has shown, it is good business for companies to align with human rights and public calls for justice. The cost and material loss to banks and shareholders during DAPL, for example, was听, according to First Peoples' case study.听
As the letters conclude, the companies鈥� association and facilitation of racism inherent in the name and logo are contrary to their sentiments and purported anti-racist allyship. The only way forward if the Washington team does not stop using the name 鈥淩*dsk*ns鈥� is to terminate business and public relationships with the franchise.